a～ Art and Water
Cycle
LuxuryLogico
2011-2012
installation
Mixed media
Site Specific
a～
Art and Water Cycle, a project funded in 2012 by an art foundation established
through local businesses. LuxuryLogico has allocated half of its grant money to
the design, production, marketing and sales of bottled water. Half of all
income from this venture will be used to produce more bottled water, and the
other half will go to art proposals selected by a jury. LuxuryLogico members
skillfully focus on details drawn from daily life and convincingly role play
when creating their projects to magnify chosen social themes. Examining the
step-by-step logic of their ambiguously defined project a～ Art
and Water Cycle, we discover this organic, long- term cycle based on bottled
water presents their core concept, which is how materials gain artistic
significance to make them both physical objects and ideas. Here the museum
presents the second iteration of their project cycle, which includes plastic
bottles of water that are half obscured by black labels to emphasize the notion
of one-half. The bottles bear the signatures of LuxuryLogico group members and
edition numbers for the purposes of authentication and designating each as an
artwork. In this context, the art museum serves as a warehouse and distribution
point for the product, where group members arrive once a week to supervise
bottle signings, the affixing of edition numbers and loading. When resellers
come to the venue to replenish their stock, the museum, shipper and artist all
sign the bill of sale. LuxuryLogico water is for sale at the Cosi O Cosi café in
the museum basement for NTD20 per bottle. LuxuryLogico invites everyone to join
in the game by purchasing a bottle of water that has passed through a series of
checkpoints to reach the consumer. And regardless of whether you save it or
drink it, you certainly will regard these bottles of water in a unique way.
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